Nootropics Brain Supplements Market Growth Accelerated by Increased Adoption By Millennials


 Nootropics Brain Supplements are cognitive enhancement supplements that help boost mental functions such as memory, focus, creativity and motivation. Popular nootropic supplements include piracetam, aniracetam, oxiracetam and choline. They provide mental energy without harsh stimulants and are generally considered safer alternatives to prescription drugs. With rising health awareness and need for improved productivity, nootropics supplements have gained popularity among young professionals and students to enhance academic and work performance. The global Nootropics Brain Supplements Market is estimated to be valued at US$ 4.09 Bn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.


Market key trends:
The increased adoption of nootropics supplements by millennials is a key trend fueling market growth. Millennials, accounting for over 25% of the global population, are open to alternative cognitive enhancement methods and embrace healthy living trends. They are particularly interested in natural supplements that boost memory, productivity and overall brain health. Growing availability of nootropics supplements through online stores and emerging direct-to-consumer brands has also made these affordable and easily accessible to young consumers. Rising health consciousness and hectic schedules of millennials have further increased the demand for cognitive enhancers for managing academic and professional responsibilities efficiently. This has propelled investments by supplement manufacturers in developing millennial-specific product formulations and marketing strategies, thus driving higher sales volumes of nootropics globally.

Segment Analysis
The global nootropics brain supplements market is segmented based on product type into herbal extracts, vitamin & mineral supplements, synthetic nootropics supplements. Among these, the synthetic nootropics supplements segment dominates the market as these supplements enhance cognitive functions and improve memory, concentration, and focus more effectively compared to other product types.

Key Takeaways
The global nootropics brain supplements market is expected to witness high growth during the forecast period of 2023 to 2030.

Regional analysis: The North American region dominates the global market and is expected to maintain its dominance during the forecast period. This is attributed to the high awareness about cognitive supplements and rising adoption of nootropic supplements to enhance memory and focus in daily life and work.

Key players:  Key players operating in the nootropics brain supplements market are Onnit Labs, LLC, HVMN Inc., Peak Nootropics, Nootropics Depot, Pure Nootropics, Mind Nutrition Ltd., Natural Stacks LLC, CILTEP, Nuzena, Nootrobox (now HVMN Inc.), TruBrain, Nutrafol, Neurohacker Collective, Neurofuse, Mind Lab Pro., Solaray, Nature’s Way, Intelligent Labs. HVMN Inc. and Onnit Labs, LLC capture major market share owing to their strong brand presence and wide distribution network across regions.

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